Writing Boots

On communication, professional and otherwise.

Newspapers without copy editors and proofreaders—blogs in print

05.11.2009 by David Murray // 4 Comments

If you're going to be snotty book-reviewer type, you've got to have the facts right.

Alas, Heller McAlpin had one fact dramatically wrong when she declared yesterday in the lead of her Boston Globe review of Christopher Buckley's memoir, Losing Mum and Pup:

Oh boy, William F. Buckley Jr. must be rolling in his Sharon, Conn., grave. … [H]is only son, Christopher, came
out in a Daily Beast column this past fall with, “Sorry, Dad, I’m
Voting for Obama”—a defection that led to his readily accepted
resignation from the New Republic, the conservative magazine his father
started in 1955 and for which dad wrote 5,600 columns.

Well if he wasn't rolling at the Obama vote, he was rolling at his magazine, The National Review being mixed up with the liberal magazine, The New Republic (whose founders were probably also rolling, albeit to the left).

Those who would cast stones at McAlpin have obviously never had a similar brain cramp.

No, the problem is a lack of copy editors. This is the kind of mistake that almost surely would have been caught by a pair of well-educated, well-trained fresh eyes—the kind that newspapers have been laying off in droves. (Getting their asses kicked by blogs and freewheeling online media, newspapers respond by cutting one of the job functions that distinguish themselves from blogs and online media.)

As a young writer I laughed at some of the copy editors and proofreaders who I worked with. Behind their backs, I called them the placekickers of the editorial football team. I pointed out that they're often misfits, with nervous ticks and odd rashes. And I denigrated their contribution as trivial.

I don't do that anymore.

Immature people characterize quality control as "anal." Immature societies do too.

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The part of the Drew Peterson story that matters

05.09.2009 by David Murray // Leave a Comment

For four months I explored how authorities in Bolingbrook, Will County,
and at the Illinois State Police managed to let a screaming woman slip
silently through the cracks. So why couldn't I tear myself away from a
week-old Sports Illustrated to watch the Drew Peterson arrest coverage? Asked, and answered in my latest HuffPo.

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Got a dumb or disingenous question? ‘Ask The Murr’

05.08.2009 by David Murray // 10 Comments

Lots of communicators are smart, and most are sincere.

But that leaves some communicators who are dumb, and some that are disingenuous.

Since I've joined just about every LinkedIn communicators' group there is, I notice that the latter groups are … uninhibited, shall we say.

They ask their dumbfuck, disingenuous questions, and they get no answers—mostly, because their colleagues are too polite to shame them publicly. But because I believe they deserve answers to their questions—nitwits are people, too—I'm starting a semi-regular feature I'm going to call, "Ask The Murr."

The questions, as they actually appeared on LinkedIn, are in bold.

What are some of the internal communications tools of the future? I'm talking who is on the cutting edge of technical communications that will shape how we communicate internally?

Yes, you’re tired of Yammer, beentheredonethatboughtthet-shirt on Sharepoint and you’d rather report to legal than have to do one more employee podcast. You’re looking for something new. Okay, I’ve got an idea: Start a fucking employee newsletter that actually gives employees some context in which to process the rest of the electronic shit storm you’re so weary of spewing.

Is it possible for an external comms pro to switch over to employee comms? Looking for advice on how to make the change.

Yes, it’s possible. In the same way that it’s possible for a carnival barker to become a novelist. Advice: Find a mentor—a veteran employee communication pro who will punch you in the face every time you refer to “selling” ideas to employees, every time you try to launch an employee communications “campaign,” every time say anything at all that reveals your ingrained orientation to immediate gratification and column inches. And wear headgear, because you’re going to get hit a lot.

Anyone think any trends such as texting will overtake the need to invest in a good website? I don't but some I work with do.

I don’t think you’re a nutty asshole to trouble us with the dumb ideas of your lunch-table buddies, but some of my readers do.

What is your company doing to beat the recession?

Companies can’t beat the recession. That’s why they call it a recession. Let me guess. You’re a slick young marketing consultant trying to drum up business. Dingdingdingdingding!

How do corporate communicators leverage corporate history/heritage for business growth?

Perhaps we should rephrase this question: How does an organization whose people are unaware of its history manage to put one strategic foot in front of the other? How can it claim to have a corporate culture? How can it even claim to exist?

How do you go about reinventing yourself to adapt to the changing marketplace?

I don’t. I hang around dinosaurs and hope to look bleeding-edge by comparison.

Is there a better way to say "you're fired?"

Yes: "You’re not fired."

What are your views on the use of online multimedia in Corporate Communications?

To a communicator who expects an answer to a question this asininely open-ended, I say, “You’re fired.”

What form of social media do you use? What form do you find works the best and in what situation?

Well, where to begin? How about: “You’re fired too.”

And this concludes this inaugural edition of "Ask The Murr," where there are no such things as smart questions.

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