Writing Boots

On communication, professional and otherwise.

jetBlue hits homer with creative video

05.13.2009 by David Murray // 4 Comments

My pals Steve and Cindy Crescenzo are always going on about "taking the corporate out of corporate communications and replacing it with creative."

I'm usually all, "Fat chance, Crunzos!"

But my McMurry colleague Wendi Nichols just sent me a promo website from jetBlue that exemplifies what Steve and Cindy are talking about. It's "The CEO's Guide to Jetting," and it ain't half bad.

Creative communications from corporations. Yes, it's possible.

Not frequent, but possible.

Categories // Uncategorized

Comments

  1. Diane says

    May 13, 2009 at 10:19 am

    The streams don’t work, at least not for me. Were they able to detect I don’t have the supersecret CEO computer/connection/password combo? That’s AMAZING.

    Reply
  2. David Murray says

    May 13, 2009 at 10:28 am

    This is the first and best one, Diane:
    http://www.youtube.com/watch?v=OmDiDJ7QrdU

    Reply
  3. Diane says

    May 14, 2009 at 7:12 am

    That is good. Love the hidden money! I posted to FB.

    Reply
  4. Steve C. says

    May 14, 2009 at 2:58 pm

    Oh, it’s becoming more and more frequent, my friend. I’m drowning in cool case studies these days!!!!
    Communicators are creeping out of their corporate caves, peering around, blinking at the light . . . and shaking off the cobwebs and refinding their creative selves.
    It’s a wonderful time to be a communicator!
    Steve C.

    Reply

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