My pals Steve and Cindy Crescenzo are always going on about "taking the corporate out of corporate communications and replacing it with creative."
I'm usually all, "Fat chance, Crunzos!"
But my McMurry colleague Wendi Nichols just sent me a promo website from jetBlue that exemplifies what Steve and Cindy are talking about. It's "The CEO's Guide to Jetting," and it ain't half bad.
Creative communications from corporations. Yes, it's possible.
Not frequent, but possible.
The streams don’t work, at least not for me. Were they able to detect I don’t have the supersecret CEO computer/connection/password combo? That’s AMAZING.
This is the first and best one, Diane:
http://www.youtube.com/watch?v=OmDiDJ7QrdU
That is good. Love the hidden money! I posted to FB.
Oh, it’s becoming more and more frequent, my friend. I’m drowning in cool case studies these days!!!!
Communicators are creeping out of their corporate caves, peering around, blinking at the light . . . and shaking off the cobwebs and refinding their creative selves.
It’s a wonderful time to be a communicator!
Steve C.