My pals Steve and Cindy Crescenzo are always going on about "taking the corporate out of corporate communications and replacing it with creative."
I'm usually all, "Fat chance, Crunzos!"
But my McMurry colleague Wendi Nichols just sent me a promo website from jetBlue that exemplifies what Steve and Cindy are talking about. It's "The CEO's Guide to Jetting," and it ain't half bad.
Creative communications from corporations. Yes, it's possible.
Not frequent, but possible.