Writing Boots

On communication, professional and otherwise.

I’ll take ‘Writing and Presidents’ for $1,000

01.20.2009 by David Murray // 1 Comment

Rather than add one more water molecule to torrent of comparisons between Obama and Lincoln, I will deal today with the subject of presidents and communication by quoting the great H.L. Mencken*, writing about the writing of the not-so-great president Warren G. Harding:

He writes the worst English that I have ever encountered. It reminds
me of a string of wet sponges; it reminds me of tattered washing on the
line; it reminds me of stale bean soup, of college yells, of dogs
barking idiotically through endless nights. It is so bad that a sort of
grandeur creeps into it. It drags itself out of the dark abysm of pish,
and crawls insanely up the topmost pinnacle of posh. It is rumble and
bumble. It is flap and doodle. It is balder and dash.

* You haven't really appreciated this passage until, under the influence of one and one-half gin and tonics at a conference cocktail party, it has been recited to you perfectly, from memory, by the great speechwriter and literary jukebox, Hal Gordon.

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How to make magic

01.19.2009 by David Murray // Leave a Comment

Today Ragan.com reruns a column I wrote for them last year, about how Martin Luther King's "I Have a Dream" speech became the single most powerful speech in American history. "Partly through historical fate and partly through
design, every single relevant element of communication lined up at
once," I wrote, and then listed and analyzed those elements one by one.

Boy, I'm smart. Or at least I was a year ago. Check it out!

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The funeral was great

01.18.2009 by David Murray // 2 Comments

I told my sisters in an e-mail yesterday, "I have to find something to tell people who ask me how Dad's funeral was besides, 'It was great!'"

I suppose I should first answer for myself what was so great about the funeral, and the days surrounding it.

I think a funeral has more potential than any other kind of an occasion to bond a family together. And especially a certain kind of funeral. Like my Dad's funeral.

Communicators will understand this:

• Everyone who attended this funeral had a common cause. We were in Middletown, Ohio in the middle of the bitter winter to mourn what we all agreed was a significant loss. No one came passive-agressively, as many do to family holidays. No one came looking to get laid, as many do to weddings. And no one secretly suspected the transformation we were acknowledging was a temporary one, as many also do at weddings.

• The occasion was so undeniably real—a human being had gone from breathing to not breathing, from flesh to ashes—that no one talked incessantly about the wonders of the latest iPod. Intra-family agendas and rivalries were lint on a black suit. Even conversations about Obama's crucial economic agenda even these sounded tinny against the great big backdrop of the death of our personal FDR, Truman, Eisenhower and Kennedy, just to name the first few.

• Bluster was out, vulnerability was in. I'm not somebody who believes the more you cry the psychically healthier you are. Still, it seems good to have an interaction once in a while—or a hundred interactions in one week—where somebody says, "I am sorry you are sad," and you aren't compelled to say anything more than, "Thank you." Human beings deny their frailty and their pain for very good, practical reasons: They don't want to be a burden to their friends and they don't want to show their underbellies to their enemies. A funeral gives us a chance to remove the mask, and I'm grateful I had the courage, and the trust in my friends and family, to take that chance this week.

• The subject of the funeral was an enthusiastic person who had integrity. However complex a character my dad was (and he was!) and whatever different things he meant to thousands of different people over his 85 years, we were still all talking about the same fellow. Didn't matter if it was his boyhood friend Bill from the 1920s, his girlfriend Louise from 1940, his nephew who was a "Tadpole" in the 1950s, his first set of kids who came of age in the 1960s, his second set who grew up in the 1970s, or Scout, who met Granddaddy in 2003—we were all talking about the fellow who jumped out of bed in every morning, the kidder who you could kid, the whistler, the builder of elaborate model train layouts in his basement and in his head, the word guy, the shy guy—all those things, and the stories held together, the colors all matched. It takes a human being—a certain kind of human being—to unify dozens and dozens of people in a spirit as concentrated as the one that healed me in Middletown last week.

• A reacquaintance, not with one or two things "that really matter," but with the incredible range of things that matter. I cried almost uncontrollably while reading some of my dad's words at the funeral, and I made the same involuntary sounds when I smelled the sleeve of a plaid shirt hanging in his closet. What exists in between the words and the scents of the people in our lives? Everything does.

So I spent a week with most of the people that I love—after exchanging tender phone calls and e-mails with the rest of the people that I love—talking about everything that matters and nothing that doesn't matter.

How was my dad's funeral?

It was great.

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