Writing Boots

On communication, professional and otherwise.

What I’m Talking About When I’m Talking About My Book

05.06.2026 by David Murray // Leave a Comment

A prominent cultural critic of the modern youth sports scene, with whom I have happily become a regular correspondent, lamented to me in a dark winter month that there’s more going on in the world than youth sports—I think Minneapolis ICE shootings were happening at the time—and confessed she sometimes wonders if she ought to be casting her critical gaze upon more vital vistas.

I told her that depends on how she looks at it. Surely there are more important issues than youth sports. But there’s no more important question than raising children in America at a moment when our values seem pretty far afield to what our nation’s founders were thinking about, 250 years ago and what so many of our nation’s heroes have demonstrated ever since. And youth sports is a dramatic and relatively apolitical prism through which to view what we are teaching our kids about life.

I wrote, “You must know that when you talk about youth sports—especially on the spirit level you talk about it—you’re talking about American values, you’re talking about raising kids, you’re talking about love and the meaning of life.” I told my correspondent, who has been participating in this youth sports dialogue much longer than I have, to consider my email a pep talk. “Consider me pepped!” she replied.

Thinking about that exchange now, as I consider how long and how deeply I’ll want to be part of this conversation, assuming Soccer Dad has strong soccer legs, I’m reminded of one of my favorite speeches, an RFK stump speech from his presidential campaign in 1968. As Kennedy’s speechwriter emotionally explains in this classic clip from a podcast, Kennedy was annoyed by LBJ’s frequent citing of the growth in the Gross National Product as evidence of the health of the nation.

Why?

… the Gross National Product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile. And it can tell us everything about America except why we are proud that we are Americans.

In the series of conversations about Soccer Dad that are beginning to drop into my calendar over this summer and into the fall and for however long after that, I hope I’m not talking too specifically about travel sports. I hope I’m ultimately talking about the health of our children, the quality of their education and the joy of their play. I hope I’m talking about the strength of our marriages and the integrity of the parents and coaches who people our kids’ childhoods: Our wit and our courage, our wisdom and our learning, our compassion and our devotion—if not to our country, specifically, to one another, at least.

If I can manage to be talking about that, I don’t think I’ll get tired of it anytime soon.

Categories // Sales Mode

Sales Mode: The End

05.05.2026 by David Murray // Leave a Comment

I mean, most of the people who I know well enough to really admire or even love, have by now read Soccer Dad and told me with energy and imagination that I wrote a book that is excellent and true and that it moved them, in one way or another. (Maybe some of them haven’t, but what kind of sad creep would focus on that?)

Also, my publisher (the individuals who work there having become part of the above-named group of people I really admire or even love) will soon tell me how many books I’ve sold to date.

Well how could the reality of the latter paragraph, however good it is, begin to compete in any meaningful way with the pure spiritual joy of the former?

There are many more conversations for me to have with other people about all this soccer and parenting stuff. But the happy heavy damage this project did to my soul: It’s all over but the shouting.

Categories // Uncategorized

Speechwriting Expert Left Cold by Commencement Speech, Missing Whole Point

05.04.2026 by David Murray // 1 Comment

Before my daughter’s commencement weekend, a friend told me, “Don’t drink too much.”

She should have advised, “Don’t think too much.”

But you have a lot of time to think, during a graduation ceremony at a school as big as Ohio University’s was, over the weekend. And what was I thinking during the commencement speech, by a rich OU alum and a 75-year-old “private astronaut” named Larry something?

I was dismissing it as a clinking, clanking, clattering collection of caliginous clichés. Life won’t go exactly according to plan. “But that’s okay.” Everyone here will make mistakes. “But that’s okay.” But, Larry said, “You’re in total control of four things. Your attitude, your effort, your choices and your time and how you spend it. Do not be afraid to fail … because failure is the first step to success.” And so on.

A long time ago, my speechwriter pal Mike Long wrote a hard-bitten send-up of commencement speeches, which he said were almost universally “vapid, molasses-speed addresses.” This Larry guy’s speech contained at least half of Long’s litany:

The Story Without A Point
The Exhortation To Do Something Important That Never Gets Named
Vague Nonsense Lifted from a TED Talk
The Lesson About Hard Work From Someone Who Sits at a Desk
Non-Specific Demands to Change the World (e.g., “Be Mindful” and “Care About Others”)
The Authoritarian Impulse Presented As Caring
The “We Stand On The Shoulders Of Giants” Routine
Stuff I Wrote Down Last Night in the Hotel
The Straight-Faced Delusion That Everyone Here Is Going to Do Great Things
Political Self-Righteousness That Makes Half the Room Uncomfortable on a Day They Deserve to Enjoy
The Optimistic Portrait of the Future Overstated by the Rich Guy Who Will Be Fine Either Way
The Praise of Family Support Delivered Oblivious to the Plurality Who Had Little
Rank Hypocrisy Tolerated Because He’s a Major Donor
Rambling Improv From Famous Guy Who Imagines That’s Enough to Make Him Interesting
Ninety Seconds of Useful Stuff Stretched Out for a Half Hour
Metaphor That Goes Nowhere
Sanctimony
Stuff Mostly Cribbed From One Of Those Essays on a Chipotle Cup
Youthful Tech Start-Up Guy Who Didn’t Need College in the First Place and Wants You to Know It
The Thing That Happened to Me in an Exotic-Sounding Foreign Place Whose Importance to This Occasion I Will Never Make Quite Clear
Something About a Crossroads

Afterward, a few of my daughter’s pals’ parents asked Mr. Speechwriter Expert Guy what grade I would give the speech. “F!” I volunteered, cracking everyone up.

And so kept volunteering it, of course, until I volunteered it to one mom—a smart, wise, warm, loving and pragmatic mom of a daughter I admire very much—who hadn’t asked for my expert analysis. Well, it turned out she loved Larry’s speech.

As soon as I heard that, I re-understood something about these speeches that I’ve always known. At one of the most complicated emotional moments in a parent’s life—each parent in the 13,000-person arena is halfway through a large loaded margarita—

—of pride and hope and anxiety. Such a parent will cling, even to commonplaces and platitudes (and maybe especially to commonplaces and platitudes), like a drunk to a lamppost.

Commencement speeches are not, chiefly, intellectual exercises, any more than commencement ceremonies are college classes.

Dana, I’m sorry I said anything about the speech. You’re right. It was great. The whole weekend was great. Our daughters are great. Their lives won’t go perfectly according to plan … and they will make mistakes. But they’re in total control of four things ….

Categories // Uncategorized

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David Murray writes on communication issues.
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