Writing Boots

On communication, professional and otherwise.

Things I Hear Myself Say

06.08.2023 by David Murray // Leave a Comment

My daughter plays college soccer, and was explaining to me and her mother the other day how she and her teammates take notes during film weekly film sessions with the coaches.

“We each have notebooks,” she explained.

“Electric notebooks?” I heard myself ask.

(Calling to mind, of course, my father’s invented addition to the Tom Swift science fiction series, from the early 20th century: Tom Swift and His Electric Grandmother.)

My God, are the mists beginning to gather around me already?

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For fans of professional golf: What we didn’t want to know, but knew all along

06.06.2023 by David Murray // 3 Comments

A few thoughts on the merger of the LIV tour with the PGA—not because Writing Boots readers care about this, but since I wrote a thing about LIV a year ago …

I did some writing for Golf Digest fifteen years ago. When Barack Obama was running for president in 2008, I thought I’d marry my political interest with my golf writing, and I pitched a story about PGA players and their politics.

“You don’t want to know,” the editor told me, turning the idea down on grounds that his readers didn’t want to know, either.

Since then, I’ve kept a list in my head of “possible Democrats” in professional golf, past and present. Maybe Gentle Ben Crenshaw, with his beloved Black caddy Carl Jackson? Nope, big Trumper. Jack Nicklaus? Loved how Trump was “turning America upside down.” Looking not a little like the Lord of the Sith in short pants, Jack played with Trump, as late as 2019—along with the man whose father thought he was going to “do more than any man in history to change the course of humanity,” Tiger Woods.

The only pro Democrat golfer anyone knows of is a journeyman you’ve never heard of, named Paul Goydos. The only.

Which is what made it so interesting, this year, when a number of PGA players joined their commissioner, Jay Monahan, and sided self-righteously against the greedy, creepy Saudi bastards, making a pro-PGA position seem like being a Jedi Knight, up against the Galactic Empire. (Even if the moral imperative of the cause was as dubious as the always solemnly intoned “game of golf.”)

When fading star Sergio Garcia urged superstar Rory McIlroy to join the LIV tour to “finally get paid what we deserve,” McIlroy reportedly replied, “Sergio. We’re golfers. We don’t deserve to be paid anything.”

Tonight I’m watching the Golf Channel, and these commentators look stricken by this development.

“Pure shock,” says the Golf Channel’s most influential commentator Brandel Chamblee, adding that he feels “betrayed” because he and many PGA players stuck with the PGA “on principle.” He calls this merger “one of the saddest days in the history of professional golf.” Then, he ascribed the deal to: “There must have been so much legal vulnerability … so a deal was struck.”

Maybe Chamblee and his Golf Channel colleagues didn’t want to know about the vicious economic interests that drive professional golf.

But now they finally do.

And soon enough, we’ll hear all of them talking in dulcet tones about how much the new tour donates every year to fucking St. Jude Children’s Hospital.

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A Day in the Sustainably Happy Life of A(nother) CEO

06.06.2023 by David Murray // 2 Comments

Last week, I wrote a piece on “A Day in the Rigorously Meaningless Life of One Corporate CEO“: About the CEO of P.F. Chang’s restaurant chain, who gets up at 4:30 every morning and cranks on senselessly, deep into every evening.

The piece earned me mash notes from some, but a LinkedIn connection of mine objected. “Pretty sure [the CEO] gets to decide what is meaningful to him and not you. This was really snarky.”

I replied that “my objection is not to his lifestyle itself … but to the example he sets for employees and others who read about this kind of fanatical life. This kind of stuff sends so many bad messages to normal human beings who would like to succeed without giving every waking hour to their job, I can’t even count them all. You don’t see that? I’m not snarky about these kinds of profiles, I’m enraged by them.”

But of course you have to be the change you want to see in the world, amiright?

So I thought I’d share a day in the life of the CEO of Pro Rhetoric, LLC. (That’s me.)

7:00 a.m. Get up, try to resist watching even five minutes of “The Morning Joe,” because it’s a bad way to start the day. Make coffee, let dog out, feed him, let him out again because he always rushes the first time and if I don’t let him out a second time he’ll poop in the house.

7:15 Put a “cozy fireplace” video on YouTube on the big TV downstairs, and settle with coffee into the old armchair, to research and write the Executive Communication Report newsletter (to which you should subscribe because it is useful and free).

8:30 Turn in ECR copy to my colleague Mike King, who lays it out for my review and approval for 9:00 a.m. release.

9:00 Push out to social media the morning’s post on Writing Boots (to which you should subscribe because it is entertaining and free). Head upstairs to office for the real morning’s work.

9:30 Attack the to-do list, take calls, make calls. (Below is the to-do list, which gets absolutely completed every single week. If you look closely in this mess you can see M, T, W, T, F. Items on the list range in arduousness from, “call Larry” to “plan World Conference.” But that’s it. That’s the whole system. Has been since I went freelance, in 2000. Never missed a deadline in all that time.)

11:00 Four-mile run. Same route every day.

12:00 Lunch. Turkey sandwich, every day. Dog gets one slice, every day. While I sing him a song titled, “Turkey Time” even though he is stone deaf.

12:30 Twenty-minute nap, dozing off to the New York Times podcast “The Daily.” (I like to learn while I sleep.) My colleagues know that I nap every day, but I never tell them exactly when, because I have a feeling that working while picturing the boss drooling into a pillow is bad for morale.

1:00 After that “spa time,” as I call it privately, I’m back at the desk, really refreshed, to get back in the river of calls and emails and writing and editing in the afternoon.

5:00 Miller Time. Occasionally, I will fool with the next day’s Boots post in the evening, because though it’s not good to drink while you’re writing, it’s often fun to write while you’re drinking. (And edit, too, as I am right now!) But I never (ever) do actual “work” work in the evenings. “Speechwriting,” my colleagues and I remind one another frequently, “is not an emergency.”

In that amount of time—along with three formal, weeklong all-company “recesses” during the year and the usual number of random days or afternoons off, I manage to lead a company that employs three people full time and pays a couple dozen vendors on the regular and serves thousands of customers and other partners, hundreds of whom I know personally and dozens of whom I know deeply. I write my daily blog, edit a twice-monthly magazine and maintain two professional websites. I plan two major annual conferences and market a couple dozen seminars. And I oversee any number of other activities, including two awards programs. And every once in awhile, a book comes out.

Like—that’s enough stuff!

The benefits of my not working more than that include:

• Not being tempted to send emails to the people I work with late at night or on Saturday mornings, which prevents them from thinking or feeling that I think they’re slacking by not working constantly.

• As rich a social life as I want—richer, in fact!

• And baseball on Sunday mornings, and brunch after, with The New York Times.

The downsides of my not working more than that include:

• None.

Of course, it doesn’t matter one bit how much I work, or how little, until I start going around telling people they ought to work that amount, too. Or making them feel, through a piece like this, as if they’re working too much, or not enough, or not in the proper way.

Well, I’ve been working like this since I began to work for myself, almost 25 years ago. So I know it’s sustainable for me and for my family. And I imagine, depending on your circumstances and your line of work (and on how much you like that work), it could be sustainable for you. Though not for my Chicago schoolteacher wife, to whom “it looks so boring!” And of course, I couldn’t do her job for one morning.

In any case: Now I ask Mr. Four-Thirty to Nine: How many other people could sustain your lifestyle for more than a month straight? And why in God’s name would they try?

Yes, it’s fine if you want to live like a crazy person. But keep it to yourself. And I mean, closely.

For email subscribers: To hear the (wonderful) Woody Guthrie song about hard work, visit writing-boots.com.

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David Murray writes on communication issues.
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