Writing Boots

On communication, professional and otherwise.

Companies just don’t get better at this, do they?

05.15.2009 by David Murray // 3 Comments

Oh no he didn't, oh yes he did. Speechwriter Vinca LaFleur quotes a Chrysler senior executive's way of explaining this terrible day in the history of a company, of a city and of a car culture that thought of itself for a whole century as a civilization:

“It is with a deep sense of sadness that we must take steps to
end some of our Sales and Service Dealer Agreements,” said Steven
Landry, Chrysler’s executive vice president for North American Sales
and Marketing, Global Service and Parts. “The decision, though
difficult, was based on a data-driven matrix that assessed a number of
key metrics."

Police aren't identifying the name of the Chrysler communicator over whose dead body this statement no doubt went out.

Categories // Uncategorized

Comments

  1. Joan H. says

    May 15, 2009 at 3:11 pm

    OMG. That’s just wrong. You’re right–if there isn’t a dead body somewhere, there should be.

    Reply
  2. Kristen says

    May 15, 2009 at 7:36 pm

    Thanks David – thanks A LOT!!! I just got home from seeing the new Star Trek movie (which was fucking fantastic, by the way!!) and excitedly logged in to see your post for today.
    Now, I’m depressed. Horrible, absolutely horrible. Some days – like when I see crap like this – I just despair of EVER making a difference when it comes to communicating in a corporate environment. I think I’ll be Scarlett O’Hara, and think about it all another day.
    Yuck!

    Reply
  3. amy says

    May 17, 2009 at 6:35 pm

    We know his name. It’s “Mud.” At least with us…

    Reply

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