Writing Boots

On communication, professional and otherwise.

Yes, the copy matters

09.21.2009 by David Murray // 3 Comments

Communication colleague Kare Anderson gets us off to a good start this Monday morning by alerting us to a nice visual representation of an old ad-industry yarn about the difference good copy can make.

(In the version my dad always used to tell, the ad-man changed the sign to, "I am blind and it is spring.")

Categories // Uncategorized Tags // advertising, beggar, copywriting, I am blind, Kare Anderson

Comments

  1. Yossi Mandel says

    September 21, 2009 at 10:32 am

    Wow, have you made my day. The beauty of portraying everything Hispanic with almost no words – play and poverty side by side, the caring heart beating beneath the suit, urban centers planned around plazas – yet the few words, when they come, tell the entire story. The poetry of being a “Letterer” – not a writer, not a communicator, not an ad-man, not an author, but what we might call a scribe. Evoking the image of letter by painstaking letter etched, erased, judged anew, etched again. Can we switch our titles to Letterers?

    Reply
  2. Kare anderson says

    September 21, 2009 at 1:25 pm

    I like your Dad’s sign change – way cool to have familiar roots like that
    Kare

    Reply
  3. Tim H says

    September 21, 2009 at 2:40 pm

    Thank you. Wow.

    Reply

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