Communication colleague Kare Anderson gets us off to a good start this Monday morning by alerting us to a nice visual representation of an old ad-industry yarn about the difference good copy can make.
(In the version my dad always used to tell, the ad-man changed the sign to, "I am blind and it is spring.")
Wow, have you made my day. The beauty of portraying everything Hispanic with almost no words – play and poverty side by side, the caring heart beating beneath the suit, urban centers planned around plazas – yet the few words, when they come, tell the entire story. The poetry of being a “Letterer” – not a writer, not a communicator, not an ad-man, not an author, but what we might call a scribe. Evoking the image of letter by painstaking letter etched, erased, judged anew, etched again. Can we switch our titles to Letterers?
I like your Dad’s sign change – way cool to have familiar roots like that
Kare
Thank you. Wow.