Writing Boots

On communication, professional and otherwise.

Yes, the copy matters

09.21.2009 by David Murray // 3 Comments

Communication colleague Kare Anderson gets us off to a good start this Monday morning by alerting us to a nice visual representation of an old ad-industry yarn about the difference good copy can make.

(In the version my dad always used to tell, the ad-man changed the sign to, "I am blind and it is spring.")

Categories // Uncategorized Tags // advertising, beggar, copywriting, I am blind, Kare Anderson

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