How do you sell a book these days? With a video, of course.
Here's the "book trailer" that video producer Tim DuFour made for the book I helped write, Mark Weber's Tell My Sons.
Some days Mark is dying of cancer—last week he was on his back after a sepsis attack. Some days he's living of cancer—last night he kicked off an NHL hockey game. In any case, it's good to have this to help introduce him and his book indefinintely.