Writing Boots

On communication, professional and otherwise.

We have seen Ed Arnold, and he is us

01.21.2010 by David Murray // 4 Comments

A friend of mine told me my headline from Monday, "Why it was great to edit print publications," was a snoozer, seemingly meant to convince readers I'm 72.

Well hell, man, these 20 years I've been in the working world have been a pretty big 20 years in the communication business, and looking back over those two decades sometimes makes a body feel like he's 72.

For instance:

In the early 1990s, one of the most popular seminar leaders was a graphic designer named Edmund Arnold. Ed was known as "the father of modern newspaper design," and claimed to have designed more than a thousand newspapers as a consultant.

He was a charming man and a fine teacher who believed, and taught until his dying day, that ragged-right margins were a sign of slovenly hipness, as much a regrettable fad as bell-bottoms, long sideburns and large collars.

He taught a lot for Ragan, and toward the end of his career Ragan staffer Pat Williams asked him if he ever had a hard time remembering the names of those who attended his sessions.

"Oh no," he replied. "I just call all the guys 'Champ,' and all the ladies, 'Honey.'"

I once worked with Ed to produce a book. He believed desktop design was a fad, too. So this was a real honest-to-goodness cut-and-paste job which he sent to us, all mocked up and, in Ed's mind, ready to shoot and print. The Ragan staff designer and I took it down to the corner tavern to look through it and determine if she could reproduce it on the computer.

I spilled our second pitcher of beer all over the manuscript, and we frantically mopped up the pages, one by one.

Now I ask you: With a head full of yarns like that, how can you not feel 72?

Categories // Uncategorized Tags // "father of modern newspaper design, champ, Edmond Arnold, honey, Patrick Williams, Ragan

At General Motors, the emperor has transparent clothes!

10.22.2009 by David Murray // 4 Comments

In this video posted without comment on the Ragan site today and thus tacitly endorsed as a communication best-practice, General Motors vice chairman Bob Lutz sounds like a Neanderthal throughout. (If instead of the screenshot you're seeing the weird spinning "vimeo" logo, just click on the first link in the caption below to see the video.)

Top GM marketing exec Bob Lutz on effective communication from David Meerman Scott on Vimeo.

But it starts getting astonishingly bad at the 3:10 mark as Lutz tells how GM tried to launch a plug-in car as a Buick even though it made no strategic or financial sense. Why? Because they'd already worked real hard on it and had promised battery-makers they'd buy batteries.

And even though they eventually aborted the Buick launch, Lutz says he's still determined to do something with all these durned batteries they got layin' around. "We'll figure out a proper home for it," he says.

I'm a fool for transparency and candor: But only if your executive isn't a dinosaur or a dolt, which is how Lutz comes off in this video, and how he can really not afford to come off in the context of GM's current predicament.

I'd add that David Meerman Scott, the communicator who's "interviewing" him—if it's possible to interview someone's ass with your lips—should have saved Lutz from himself, and shitcanned this video.

Readers, have a gander, and tell me if you agree.

Categories // Uncategorized Tags // Bob Lutz, Buick, David Meerman Scott, General Motors, plug-in car, Ragan

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