In this video posted without comment on the Ragan site today and thus tacitly endorsed as a communication best-practice, General Motors vice chairman Bob Lutz sounds like a Neanderthal throughout. (If instead of the screenshot you're seeing the weird spinning "vimeo" logo, just click on the first link in the caption below to see the video.)

Top GM marketing exec Bob Lutz on effective communication from David Meerman Scott on Vimeo.

But it starts getting astonishingly bad at the 3:10 mark as Lutz tells how GM tried to launch a plug-in car as a Buick even though it made no strategic or financial sense. Why? Because they'd already worked real hard on it and had promised battery-makers they'd buy batteries.

And even though they eventually aborted the Buick launch, Lutz says he's still determined to do something with all these durned batteries they got layin' around. "We'll figure out a proper home for it," he says.

I'm a fool for transparency and candor: But only if your executive isn't a dinosaur or a dolt, which is how Lutz comes off in this video, and how he can really not afford to come off in the context of GM's current predicament.

I'd add that David Meerman Scott, the communicator who's "interviewing" him—if it's possible to interview someone's ass with your lips—should have saved Lutz from himself, and shitcanned this video.

Readers, have a gander, and tell me if you agree.