Writing Boots

On communication, professional and otherwise.

Consultant wrestles with definitions of buzz words

02.26.2013 by David Murray // Leave a Comment

If you're doing something, don't let me interrupt.

But if you're just playing with things on your desk, you might be interested to hear that executive communication consultant Leslie Gaines-Ross is "starting to wonder if thought leaderhsip is morphing into an entirely new terminology in this digital age—content provider."

Thought leadership, we hardly new ye!

Don't panic, dear reader. Leslie tells us on her blog that she and a friend talked and they decided that "anyone can be deemed a content provider but not everyone can be called a thought leader."

Her reasoning: "Most people on Twitter or Facebook provide content of sorts but it is not always unique or new or truly awe-inspiring."

She goes on to rank various types of communication as "chatter —> content provider —> thought leader —> original —> genius."

"It's hard to say what all this adds up to," she adds, "but the reputation of thought leadership as well as content provider needs a better definition. Just providing content … is different than providing new thinking that leads people to think twice or act differently or even possibly change lives. Something to ponder."

If you've got nothing else to do.

Categories // Uncategorized Tags // content provider, Leslie Gaines-Ross, thought leadership

Let’s impact this one in the cradle

11.04.2009 by David Murray // 9 Comments

CEO reputation pro Leslie Gaines-Ross reports on her blog ReputationXchange about a conference she attended last week.

Joining the panel was Ray Jordan, corporate VP of public affairs and corporate communications at Johnson & Johnson.
He began his presentation on the importance of reputation in this ever
changing world and talking about how he was convinced that reputation
is not a noun but a verb—something that is done. The three steps to
reputating are to make sure people understand who you are, second to do
the right thing and third get caught doing the right things.

Reputating?

Not on my watch!

Categories // Uncategorized Tags // Johnson & Johnson, Leslie Gaines-Ross, Ray Jordan, reputating, ReputationXchange

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