CEO reputation pro Leslie Gaines-Ross reports on her blog ReputationXchange about a conference she attended last week.

Joining the panel was Ray Jordan, corporate VP of public affairs and corporate communications at Johnson & Johnson.
He began his presentation on the importance of reputation in this ever
changing world and talking about how he was convinced that reputation
is not a noun but a verb—something that is done. The three steps to
reputating are to make sure people understand who you are, second to do
the right thing and third get caught doing the right things.

Reputating?

Not on my watch!