Writing Boots

On communication, professional and otherwise.

Glib advertising copywriting line of the week

11.17.2009 by David Murray // 2 Comments

Overheard on the television, "You don't need to get a phone. You need a phone that gets you."

You can imagine the young copywriter, giving a little fist pump when this polyester line sidled up and introduced itself with a wink.

There's a reason advertising is a kid's game. Grownups can't bring themselves to write stuff like that.

Categories // Uncategorized Tags // advertising, copywriting, glib

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