Writing Boots

On communication, professional and otherwise.

Glib advertising copywriting line of the week

11.17.2009 by David Murray // 2 Comments

Overheard on the television, "You don't need to get a phone. You need a phone that gets you."

You can imagine the young copywriter, giving a little fist pump when this polyester line sidled up and introduced itself with a wink.

There's a reason advertising is a kid's game. Grownups can't bring themselves to write stuff like that.

Categories // Uncategorized Tags // advertising, copywriting, glib

Comments

  1. Robert J Holland, ABC says

    November 18, 2009 at 2:49 pm

    David, last year I gave a presentation to a marketing group on “copy killers.” In my research I found these gems:
    “They’re more than just lawyers. They’re real people.” (I actually heard this one on TV.)
    “The SUV you never saw coming.” (for Mazda)
    And I found these on a website, so I can’t verify that they’re real. Still, they crack me up:
    “We put the P in Special!”
    “Innovations in Carnival Barking”
    “Mmmm … kelp!”

    Reply
  2. David Murray says

    November 18, 2009 at 3:22 pm

    I think I’ve mentioned on this blog that there’s a radio ad around here that describes its offer as “The Biggest No-Brainer in the History of the Universe!”

    Reply

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