I’ve been seeing a lot of LinkedIn posts lately, and I’ve been getting a lot of calls, from speechwriters who are struggling to find clients or jobs.
More than usual.
Is this because speechwriting work is harder to find than it was five years ago, or 10 or 15?
Maybe. Those big fat corporate speechwriter jobs are sure rare these days, and all speechwriting jobs are more broadly complicated affairs that involve varied executive communication duties.
But the difficulty also might be because speechwriters approach the problem differently than they did before. They network too much with other speechwriters, it seems to me. Other speechwriters will take your calls. But they don’t usually have work to give you.
I founded the Professional Speechwriters Association about 15 years ago, in response to some speechwriters who came to me and said they needed a home, a community, a place to go to find solace or advice or job leads.
That was also around the time LinkedIn started to become something more than a place to post your online résumé … started to become a place where writers started trying to preen before headhunters and potential hiring managers in hopes of getting their good brains noticed.
Before that, you know what hungry speechwriters did to drum up work? They called the switchboards of corporations and asked to speak to someone in public relations. And they asked that person if the company ever needed any speechwriting help, in-house or freelance. I knew a guy who made dozens of such calls weekly and kept track of the results and even boasted at speechwriting conferences about his pavement-pounding prowess.
That seemed miserable to me, and I often told him so. Life just shouldn’t be this hard. Speechwriting is cool and can be very cool. But if it’s hellishly hard for you to get work in this strange and tiny field, consider another field! Or another communication specialty, that has more members.
On the other hand, back in the day you had these other speechwriter types, who I referred to as fighter pilots. These speechwriters were more likely to call the corporate switchboard and ask for the CEO, and leave a phone message or send a note: “Liked your op-ed in WSJ today. Seems like you could turn that in to a great keynote. I have a few ideas and am happy to talk anytime. Let me know.”
With more frequency than you’d think, such brassiness was rewarded. Sometimes it still is. Got a message from a modern-day speechwriting fighter pilot just last week, who emailed a Fortune 100 CEO directly. “He got right back,” my man reports.
Look: I’m glad I founded the PSA, which tells members on the website, “Come out of the cold, and into the fold.” I’m also glad members learn their trade at our Speechwriting School and gather ideas and friends at our World Conference and wear our logo on their LinkedIn profile and distinguish themselves by winning the Cicero Speechwriting Awards that we sponsor.
But speechwriting will never be certified public accounting. That’s a disadvantage, because there’s no established career track around here. But it’s also an advantage, because there are few set standards for how speechwriters and leadership communication consultants should act, how they should define themselves, what their lanes should be.
And what limiting mores there are, are usually set by the communicators who surround leaders, not by the leaders themselves. So consider going around those people.
Know a leader you admire in an industry you care something about? They’re on LinkedIn too. Reach out directly; demonstrate your knowledge and your point of view and ask something like: Are you happy with the quality and volume and frequency of your voice in the marketplace these days? Because I think you can do more and I’d love to exchange some thoughts on Zoom.
Take your shot.
Little to lose and a lot to gain. Or so it seems to me.
Let me know how it goes.
