Writing Boots

On communication, professional and otherwise.

jetBlue hits homer with creative video

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My pals Steve and Cindy Crescenzo are always going on about "taking the corporate out of corporate communications and replacing it with creative."

I'm usually all, "Fat chance, Crunzos!"

But my McMurry colleague Wendi Nichols just sent me a promo website from jetBlue that exemplifies what Steve and Cindy are talking about. It's "The CEO's Guide to Jetting," and it ain't half bad.

Creative communications from corporations. Yes, it's possible.

Not frequent, but possible.

The most productive sentence you’ll read today

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This sentence, found on the Catholic Culture website today, is loaded for bear, is it not?

Archbishop Rembert Weakland, whose 25-year tenure as archbishop of Milwaukee ended with the revelation that he had used $450,000 in archdiocesan funds to settle a man’s sexual assault claim, said that his forthcoming memoir will describe how his homosexuality “came to life in my own self, how I suppressed it, how it resurrected again.”