Writing Boots

On communication, professional and otherwise.

This Isn’t Communication. It’s Not Even Good Propaganda.

03.31.2026 by David Murray // Leave a Comment

At a moment when the entire nation is still wondering exactly why we got into the war with Iran a month ago, what’s left to do militarily and how we’ll ever get out, the Pentagon is holding a press conference this morning.

Sec Def Pete Hegseth and Chairman of the Joint Chiefs Dan Caine open with more than 20 straight minutes of detailed descriptions of the bravery, enthusiasm, competence, innovative imagination and humility of our troops—about which few Americans need convincing—and then another 20, dodging planted questions about the strategy—which every American does need to understand.

The liars who ran the Vietnam war had more compunction. You could see the doubt in their lying eyes. The flicker of dread that that even a lying child has, who knows: Every one of these words I’m saying, I will have to eat.

Not these guys.

And yes, I revised my headline. Because these guys aren’t idiots. They are something much worse. And they are so unworthy of the troops they celebrate with their shallow words and ultimately humiliate with their breathtaking lack of integrity.

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Monday Morning Photo: The Good Old Days

03.30.2026 by David Murray // Leave a Comment

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And Finally …

03.27.2026 by David Murray // Leave a Comment

The first publication I ever worked on was a corporate communication trade newsletter called The Ragan Report.The last item on the last page of every weekly issue was some kind of messed-up headline or another editorial malaprop. Our test of whether an “And Finally” item whether it was good enough was, “Did it need any further comment?” I don’t know how we found with 52 of those every year, but the crew at Vital Speeches did come up with one recently, when we ran across a speech titled:

Absorbing the Risk: Regulating Menstrual Products

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David Murray writes on communication issues.
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