So a guy starts a discussion in a LinkedIn forum on employee communication.
"What's the best employee newsletter you've seen/used/created?" he asks.
A safety manager at a Fortune 50 company answers:
John, the most effective newsletters I've seen are laid out like this: Page 1 is a message from the president or boss on the state of the company. Pgs 2-3 are photos of the employees who are driving the business results. Page 4- are the business results (revenue, cost, profit).
Wow, sounds like an irresistible read!
The straight-ahead safety manager reminds me of the story about the company where surveys revealed employees didn't trust management, so they launched a monthly newsletter called, Trust. Or the company I consulted with that hoped to turn employees into ambassadors for the organization, and so created an employee newsletter called, The Ambassador.
Remember your Emily Dickinson, people!
Tell all the Truth but tell it slant—
Success in Cirrcuit lies
Too bright for our infirm Delight
The Truth's superb surprise
As Lightening to the Children eased
With explanation kind
The Truth must dazzle gradually
Or every man be blind—