Employee communication, as I have said here many times, is different from other communication disciplines. (In fact, I wrote a book about it, titled Employee Communication Is Different.)
You can do PR dispassionately and well—for whatever money, status and power it affords you.
But employee communication is so hard to do compellingly, so unrewarding, so misunderstood, that to do it well, one must be just a teensy, weensy bit crazy—the way you are when you have a fever.
Repetitive dreams (of editorial freedom in a corporate environment), obsessive thoughts (employees ought to be treated like adults) and mild hallucinations (I can change this culture).
The fever doesn't break inside a practitioner—it's permanent, like herpes—but when a great employee communicator retires, it breaks in a company. Immediately, and completely. I've seen it happen, often, and recently.
Readers, from where you sit, is the fever for employee communication spreading for the most part, or is it receding?
Talk to me.