Writing Boots

On communication, professional and otherwise.

Coke’s “linked liquid content” video: communication genius, or the ravings of a British opium fiend?

04.23.2012 by David Murray // 2 Comments

When they saw Coke's video claiming that branded content was now the center of its marketing strategy, professional content providers became understandably giddy.

But my friend, longtime Ragan writer Bill Sweetland, was less impressed: "Some ‘hyper-creative’ type on Coke’s Social Media Strategy Team thought of the phrase ‘linked liquid content’ and then promptly lost his mind."

After giggling at Bill's irreverence (for about two months), I think I created a constructive critique of Coke's bold attempt to get its mind around, and our mind around, branded content strategy. It's my latest at McMurry.com.

Categories // Uncategorized Tags // Coke branded content, linked liquid content, McMurry, McMurry.com, video

William Corporate Williams

04.12.2012 by David Murray // Leave a Comment

so much is impacted
by
a key skill
set
couched in core
values
dovetailed with action
items.  

That's how I lead off my latest McMurry.com post, where I argue that corporate communication is actually easy: "precisely because most corporate content is so turgid, it's a piece of cake to make a splash with a corporate audience." William Carlos Williams teaches us how.

Categories // Uncategorized Tags // "no ideas but in things", McMurry.com, The Red Wheelbarrow, William Carlos Williams, William Corporate Williams

This is what corporate confidence sounds like!

02.14.2012 by David Murray // 2 Comments

"At times, it seems that half of any big company is desperately grabbing for publicity," says Chicago Sun-Times columnist Neil Steinberg, "while the other half, with equal fervor, frantically tries to keep itself under wraps."

In my latest McMurry.com blog post, I elaborate.

Categories // Uncategorized Tags // McMurry.com

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