A recent "Publishing Characteristics Survey," done jointly by the Custom Content Council and McMurry, the publisher I work with, came out at least one finding that really struck me.

Companies are doing lots of four-color magazines these days—but 79 percent of those mags go to external audiences, vs. only 21 percent to internal ones.

In my survey report, in ContentWise (download it for free here), I wrote, "Employee communication is increasingly achieved by electronic communications."

Maybe I should have said, "halfheartedly attempted," instead.

These companies have decided that, to earn the attention and admiration of customers and potential customers, only gorgeous magazines, and all the editorial tools they offer, will do.

But employees, otherwise known as Our Greatest Assets? Ah, we'll post some slop on the intranet, and the pigs can come and get it.

Communicators, is that about the size of it?