CORRECTION: The ad I discuss here was not by Ford, it was by GM, for the Chevy Volt. (I told you I was snoozing.) Even more jarring, considering GM's conservative communication tradition. —DM

Listening to The Morning Joe as I tried to snooze this morning, I heard a commercial where a cute young woman was enthusing about her new Ford—it was the Fusion, I guess, I wasn't listening too closely. She urged everyone to buy it, because, "You'll save a crap load of money."

Then she giggled and as I whirled my disbelieving head around I saw a caption on screen that said, "She meant boat load."

How long until she means shit load and says fuck load?*

* I'm old enough to have known men who said things like, "If you say 'shit' in front of a lady, what do you say when you have a flat tire on the Brooklyn Bridge?"