Writing Boots

On communication, professional and otherwise.

“Content Marketing World”: Joe Pulizzi built it, and they came. But where will they go next?

10.11.2011 by David Murray // 6 Comments

Last month Writing Boots readers revealed that they knew little and cared less about a notion called "content marketing."

Yet, the concept has enough gravity that it drew 650 human beings to Cleveland, Ohio, for a conference called Content Marketing World 2011.

I was there.

Marketing consultant Joe Pulizzi, who conceived the event as an extension of his self-invented Content Marketing Institute, addressed the crowd on the first day and encouraged them to get to know their fellow "content marketing people—people who get it."

In a special issue of ContentWise, I explain what, exactly, the people who get it think they've got.

(Among other things, they've got their work cut out for them.)

Categories // Uncategorized Tags // " content marketing, Content Marketing Institute, Content Marketing World, Joe Pulizzi

Now Available

An Effort to Understand

Order Now

SIGN UP TO RECEIVE BLOG UPDATES

About

David Murray writes on communication issues.
Read More

 

Categories

  • Baby Boots
  • Communication Philosophy
  • Efforts to Understand
  • Happy Men, and Other Eccentrics
  • Human Politicians
  • Mister Boring
  • Murray Cycle Diaries
  • Old Boots
  • Rambling, At Home and Abroad
  • Sports Stories
  • The Quotable Murr
  • Typewriter Truths
  • Uncategorized
  • Weird Scenes Inside the Archives

Archives

Copyright © 2025 · Log in

  • Preorder An Effort to Understand
  • Sign Up for Blog Updates
  • About David Murray