I'll give you some of the headlines from the latest issue of an association's member magazine, and you tell me what kind of association it is:

"Moving in the Right Direction"

"Ready, set, innovate"

"Change on the horizon"

"All aboard for new business"

"Plotting a course for the future"

Obviously, those headlines could equally bore members of an association of accountants, long-haul truckers, structural engineers, HR professionals, or pornography executives.

In fact, the only association whose member magazine couldn't possibly contain these editorial wet blankets would be an association of professional communicators. Right?

Come on, IABC. Come on, Communication World.