I'll give you some of the headlines from the latest issue of an association's member magazine, and you tell me what kind of association it is:
"Moving in the Right Direction"
"Ready, set, innovate"
"Change on the horizon"
"All aboard for new business"
"Plotting a course for the future"
Obviously, those headlines could equally bore members of an association of accountants, long-haul truckers, structural engineers, HR professionals, or pornography executives.
In fact, the only association whose member magazine couldn't possibly contain these editorial wet blankets would be an association of professional communicators. Right?
Come on, IABC. Come on, Communication World.
Robert J Holland, ABC says
Thank you for saying what I’ve been thinking for many years. The plain vanilla content of CW is symptomatic of a play-it-safe, try-to-please-everyone mentality that rules IABC these days.
David Murray says
Robert, I think a lot of people have complained about CW’s vacuity over the years. But it took me to finally make the connection to the Spice Girls.
When I first read the headlines I was sure it was a RR company or transportation company. Hmmmm…a little reminder to practice what we preach, huh?