It's best not to trust people who:
• Say “frankly.”
• Attribute their every fuckup to “a perfect storm.”
• Respond to criticism by saying they’ve been “thrown under the bus.” (What bus?)
• Describe their strategy (or their coffee or wine or anything else) as “robust.”
• Tell you, “I’m being perfectly transparent with you.”
• Tell you how “passionate” they are about branding, roofing tile or whatever else it is they’re selling.
• Say they want your feedback.