Writing Boots

On communication, professional and otherwise.

The best way not to be seen as hypocritical is not to be a hypocrite. And so on.

03.28.2011 by David Murray // 7 Comments

The PR guru and longtime correspondent Fraser Seitel has a good piece today at Ragan.com self-explanatorily titled, "Like your PR job? Then keep your Twitter trap shut."

Lamenting the fate of several PR pros who have recently Tweeted their jobs away, Sad & Wise Seitel elaborates:

"… you want to keep your job, especially in the practice of public relations, then you must subordinate your right to tweet or blog to the interests of your client. If what you would like to tweet or blog won’t reflect well on your client, then you simply shouldn’t do it—unless, of course, you are willing to part with that portion of your income."

Impossible to disagree with that, but another obvious point goes unmade: The foolproof way to avoid saying something that would cross your client is to find clients whose interests generally don't disagree with your beliefs and whose brand matches your communication style.

Categories // Uncategorized Tags // Fraser Seitel, free speech, public relations, social media, Twitter

Obamacare! (A poem)

03.28.2011 by David Murray // Leave a Comment

In response to a year-old Vital Speeches blog post on an Obama health-care speech, somebody from an outfit called Tennessee Medicare Quote recently posted this thoughtful comment:

[Health Care Reform] Obamacare [is going to|will no doubt|is designed to|will definitely|will certainly] [have|cause|produce] [unforeseen|unpredictable|unnecessary] [consequences|results|issues|problems] [that most|that the majority of|that almost all] [people are|citizens are|consumers are] [not|not really|not even] [noticing|seeing|realizing|paying attention to]. [I guess|I imagine|I suppose|Maybe] [it's|it truly is|it is really] [hard|difficult|tough|challenging|tricky] [with|due to] [a law|legislation] [so long|so huge|so massive] [that|which unfortunately] [no|absolutely no|simply no|virtually no|certainly no] [human|human being|person|individual] [would be able to|are able to] [fully understand|completely understand|understand fully] [it|the law|the legislation] [even if|even when|regardless of whether|whether or not] [they|they even] [read|look at|read through] it. [I|My partners] [sell|market] [health insurance|medical insurance|health care insurance|medical care insurance] in [Tennessee|TN], and [we|I|we all] [just|basically] [had|just had] our [pay|compensation|earnings|salary] [cut|reduced|slashed] by [over|more than|greater than] [half|fifty percent|50%|one half|50 %]. [I|We] [wish|really wish] [someone|somebody|some-one|anybody] cared [to|enough to] [protect|offer protection to] [small business|work from home business] [people|owners].

Categories // Uncategorized

Friday Happy Hour Video: Allen Ginsberg tells us how to meditate (and why!)

03.25.2011 by David Murray // 4 Comments

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