Thanks to PR prof Bill "Ball Buster" Sledzik of my alma mater Kent State University, for the steer.
On communication, professional and otherwise.
by David Murray // 2 Comments
Thanks to PR prof Bill "Ball Buster" Sledzik of my alma mater Kent State University, for the steer.
by David Murray // Leave a Comment
Working on a marketing package the other day, I remembered a dream I had many years ago when I was working for Ragan Communications, and its late founder Larry Ragan.
I dreamt that Larry had an idea for a newsletter promotion, and all the employees drew straws to decide who had to tell him it was a little old fashioned. And it fell to me to explain to Larry that it would do more harm than good to insert with every sample issue a free pack of Lucky Strikes.
Have you ever had a nightmare about communication? Why in the Freud didn't you tell us about it before?
by David Murray // Leave a Comment
It's this speech, by Robert F. Kennedy, given at the City Club of Cleveland on April 5, 1968, the day after Martin Luther King was shot and the day Kennedy gave his famous spontaneous speech in Indianapolis.
It's called "The Mindless Menace of Violence." (Here's the back story on the speech, from the memoir of Kennedy speechwriter Ted Sorensen.)
If I were President Obama, I wouldn't try to outdo this speech. I'd quote it heavily.
UPDATE 1/13 Why I won't analyze President Obama's speech.