Working on a marketing package the other day, I remembered a dream I had many years ago when I was working for Ragan Communications, and its late founder Larry Ragan.
I dreamt that Larry had an idea for a newsletter promotion, and all the employees drew straws to decide who had to tell him it was a little old fashioned. And it fell to me to explain to Larry that it would do more harm than good to insert with every sample issue a free pack of Lucky Strikes.
Have you ever had a nightmare about communication? Why in the Freud didn't you tell us about it before?