Writing Boots

On communication, professional and otherwise.

Asinine first jobs: Did you have one too?

06.03.2009 by David Murray // 6 Comments

My latest piece on Huffington Post is a reminiscence of my arrival in Chicago many springs ago, and the stumbling, bumbling job search that ensued.

It was Mark Ragan and his late father Larry who ended my post-collegiate desperation by hiring me to work at Ragan Communications.

Larry had his own stories of misguided early employment, none better than this one, which I refer to briefly in the HuffPo piece. Here's a longer version, from Larry's family memoir:

U.S. Dental Co.
Triangular building at the
intersection of North Ave., Damen and Milwuakee
June to Sept. 1946

This company sold false teeth by mail. I worked as a sales correspondent. There is no other way to put it: I was dumb.
    What blindness prevents us from avoiding such dumb decisions? Was there nobody to tell me that surely, int he post-war booming year of 1946, there were better jobs to be had, better companies to work for? Evidently not.
    The company had about 50 employees. It was owned by a lawyer whom we never met, and was run by a formidable woman of middle years who herself would not come in more than three times a week.
    Most of the employees worked in the laboratory, making the teeth. I was among a handful of clerks who selected form letters to respond to inquiries or selected different letters to respond to complaints.
    The company advertised its money-back guaranteed teeth in pulp magazines that I had no idea existed. A small one-column ad would invite inquiries and requests for the molds that we would send with specific instructions as to how to take an impression. The customer would return the impression and our laboratory would make the teeth. The price was vastly less than a dentist would charge. Amazingly, we'd occasionally get testimonial letters.
    The company reflected what may have been routine practices of the depression. We began work precisely at 9:00 a.m. with the ringing of a bell. It was my job to pull the chord that clanged the bell. At 10:15, I'd ring the bell for a 15-minute coffee break, then ring it to signal that the break was over. And so on throughout the day.
    It took me only a few months to realize that this work was not for me, so I gave a few weeks notice that fall. The general manager asked me to write her a memo making any suggestions for improvements in operations. I did so, though I have no idea what I said. I'm sure it must have been embarrassingly naive. She never said a word after I gave it to her.
    But a few months later, when I was already working for Gaylord Products Co., I learned that she responded to Gaylord's employment inquiry that she wouldn't rehire me because I didn't agree with the company's policies. So it goes.

And how did it go for you? Tell the sordid story here!

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Good questions

06.03.2009 by David Murray // 1 Comment

A random letter received and printed by Wired Magazine:

A letter for publication. Please let me know promptly if there is some sort of problem publishing this in your next issue. I'm old, unwell, and won't be around forever.

Dear Editor,
    Today I received an electric mail from "Erection Problems" telling me that I had the apparently unique chance to make my "squib" a "real space rocket" and raise me up to "the seventh sky of sexual satisfaction."
    WHAT THE HELL?!
    Of all the impertinent things to offer a man.
    We can put an alleged man on an alleged moon, but we can't seem to protect ordinary, law-abiding chaps from great big stinking servings of crass opportunism and depraved filth whilst they try to eat their mid-morning muffin.
    Who is responsible for this, and can they be punished immediately? Please advise.
    Yours sincerely,
    Oscar Brittle
    Killara, Australia

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GM: Can communicators help?

06.02.2009 by David Murray // 11 Comments

In his column in today's New York Times, David Brooks quotes from two memos by GM executives:

On Jan. 21, 1988, a General Motors executive named Elmer Johnson wrote
a brave and prophetic memo. Its main point was contained in this
sentence: “We have vastly underestimated how deeply ingrained are the
organizational and cultural rigidities that hamper our ability to
execute.”

On Jan. 26, 2009, Rob Kleinbaum, a former G.M. employee and consultant,
wrote his own memo. Kleinbaum’s argument was eerily similar: “It is
apparent that unless G.M.’s culture is fundamentally changed,
especially in North America, its true heart, G.M. will likely be back
at the public trough again and again.”

Just about smack dab between when those two memos were written, I had a long and fascinating interview with super-communicator John Onoda, who had been recruited from Levi-Strauss, where he had practically invented the concept of transparency and created one of the most forward-thinking communication operations in the world.

Alas, Onoda was initially overwhelmed and then quickly frustrated as VP of worldwide communications at GM. Early on he had hired 10 communicators from outside GM to work in the headquarters. So "thick" was the culture at GM—so thoroughly defined were the cultural mores—that Onoda told me "it was as if I had hired ten Haitians."

Onoda was gone in a couple years; no word on where the Haitians landed.

In his column, Brooks rightly concludes that restructuring and re-strategizing isn't all: "G.M.’s core problem is its corporate and workplace culture—the
unquantifiable but essential attitudes, mind-sets and relationship
patterns that are passed down, year after year."

But then he hopelessly concludes that the federal takeover of GM will make the culture only more of a quagmire. "These thickening bonds between public and private bureaucrats will
fundamentally alter the corporate culture, and not for the better," he writes.

I'm not sure I hold out a great deal of audacious hope for GM. If GM wasn't so terribly crucial to the structure of the economy, I'd probably lump it in with Chrysler, United Airlines and the Sid-and-Nancy combination of Kmart and Sears: Companies living only on their size as their irreparable reputations only worsen. Companies that should give us all a break and give up the goddamn ghost.

But I'm persuaded that keeping GM afloat—at least until the rest of the economy gets stronger and can absorb a liquidation of this magnitude—is a worthy federal effort.

And when I try to imagine GM becoming any more of a cultural quagmire than what John Onoda described to me in the late 1990s, I fail.

Hey: Maybe it's time for Onoda and his gang of Haitians to ride again.

John, are you out there?

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