My old friend, University of Bergen rhetoric professor Jens Kjeldsen, has a new TEDx Talk, about how to actually change a person’s mind. “Changing the minds of others matters. But changing your own mind matters even more,” Kjeldsen says (and demonstrates). “Because if no one is willing to change then surely nothing will change. … Yes, rhetoric is the art of persuasion, but the main lesson I teach now is not to talk. It is to listen. If you do not listen to your audience, if you do not try to see the world as they do, then you will not be able to persuade them. But more importantly, you will miss your chance of being persuaded yourself. You will miss your chance of becoming wiser.”
EMAIL SUBSCRIBERS VISIT WRITING-BOOTS.COM TO VIEW VIDEO.
Leave a Reply