In Fortune today, I argue that the extent to which ChatGPT will replace writers in corporations and other institutions boils down not to how good ChatGPT is, but rather:
“How much of the volume of corporate communication is a sincere attempt to communicate strategies, build culture and create a human connection between an organization’s leaders and its stakeholders? And how much of it is just filling the vacuum with corporate noise …?”
Read the whole piece. See what you think.