Doing the dishes the other day, my daughter Scout and I were singing a John Denver song and she tried some fancy vocal stunt and I told her to knock it off.
"You don't have that in your bag," I told her.
"What a mean thing to say," she told me.
Similarly, when I saw this funny and communicative and even poignant video created by communicators at the Dutch paints and chemicals company AkzoNobel to mark the departure of their longtime chief executive, I thought to myself, "Most corporate communication departments don't have that in their bag."
It's sophisticated, it's brilliantly produced, it's well acted (by employees, who were thus well directed) and it's actually full of ideas and contradictory truth. Oh, just watch the damn thing:
Well of course I don't have that in my bag, you say: That's a professionally made film and you're a communication generalist. But would you know who to hire to do such a film—and could you have guided the filmmakers through it?
If not, I think you must ask yourself, in this age of growing sophistication in corporate storytelling, why not?