I'm the new editor of ContentWise, a six-times-yearly ezine that goes out to a few thousand lucky but hungry dogs like us who make a living making words and pictures and videos and stuff.
For my first issue, a special thing on video, I leaned on pal Steve Crescenzo to tell us when to use video and when only writing will do. It's not rocket science. "Problem is, too many communicators are just churning stuff and reacting to stuff," Steve says. "They just never go through that thought process." His points are illuminated by winners of the inaugural Strategic Video Awards.
Like its motorcyclist editor, ContentWise is handsome, and it's free.