Writing Boots

On communication, professional and otherwise.

Archives for July 2010

I love the liberal elite, except when they talk

07.22.2010 by David Murray // 7 Comments

I'm accused of bringing too much emotion and not enough intellect to my linguistic analysis.

If anything, I think I'm not emotional enough.

I'm not a professional linguist; I only care about language to the extent that it pleases me, or pisses me off. It pisses me off when it's pretentious, or inherently dishonest.

Watching this Diane Sawyer interview with the Facebook geek Zuckerman, I ran across an example of usage that pissed me off mightily. Watch the video, and see how he repeatedly uses the quickly-uttered word "right" in what's either a totally presumptuous or an utterly manipulative way.

This usage—and I see it out of the young smart alecks from Silicon Valley to MSNBC—puts forth a coercive assumption that whatever the speaker is saying must be "right."

Right?

This is right up there with people—the same well-educated young-ish people, usually—who say "sort of" way too fucking much: At some level, I sort of felt a kind of enui.

Hey kids. You know how you sometimes watch FOX to see what the morons are talking about, and then Sean Hannity opens his mouth for four seconds and says something so jerky that you switch the channel real fast because you don't need more anger in your life?

Well what do you think the clodhoppers do when they click over to MSNBC and in the first minute, hear Rachel Maddow and her guests starting answers to questions with the word "so," saying "right" at the wrong time and using "sort of" three times in a sentence?

Think like an Ivy Leaguer; talk like a regular human being.

Categories // Uncategorized Tags // " "so, " "sort of, " liberal elite, "right, Diane Sawyer, linguistic, Mark Zuckerman, MSNBC, Rachel Maddow

New awards program judges video communications on strategic substance, not style

07.21.2010 by David Murray // Leave a Comment

Today is the call for entries in the Strategic Video Awards, where we recognize videos that serve a strategic purpose. 
SVA_web_banner

It's the first video awards program strictly for professional communicators, as opposed to professional videographers, producers of commercials or other techno-slicksters. 

As I explain on the website (I'm program chairman):

No matter what the entry category, the only questions our judges ask are: Is it absorbing? Is it persuasive? And most importantly: Did it work?

So whether you make videos for public relations, employee communication, marketing or customer service, you need to enter the awards program that rewards not the style of your videos, but the substance of your video communication.

The entry deadline is Oct. 15.

Let's see your best stuff.

Categories // Uncategorized Tags // corporate videos, Strategic Video Awards

First the “Stockholm Accords,” now this?

07.20.2010 by David Murray // 5 Comments

Did you get this bulletin?

"Peritus is proud to announce our new expanded website!"

There's more.

"With enhanced visual images and streamlined navigation, we've made it easier for you to get the info you need."

If you're like me, I know what you're thinking about this shocking development. Even though you have no idea what a Peritus is or what kind of info you could possibly need from it, you want to know only one thing, How can I help?!

And you're in luck.

"Find us on Facebook and Twitter and tell us what you think!"

Go! There's no time to lose!

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