As part of my continuing frenemy fraternization with corporate reputation guru Leslie Gaines-Ross, I'd like to praise her latest blog post for IDing the new PR buzzword "reset," but question the intellectual integrity behind her main point:
you press the reset button, your reputation will be ground zero.
Resetting your reputation is the right thing to do. If you don’t like
the word reset, you can always substitute reboot.
OK, Doc: How, pray tell, does one "reset one's reputation"?
The only way I can think of to suddenly change a reputation is contained in the lament of the Greek villager:
You see all the boats in de harbor? I build all de boats. But do they call me Dmitri the boat-builder? No.
You see all the roads in de town? I build all de roads. But do they call me Dmitri the road-builder? No.
You see all the houses on de hill? I build all de houses. But do they call me Dmitri the house-builder? No.
But you fuck one goat …..