Yesterday, saw a young man hectoring a pretty young woman as she climbed the stairs to the el platform, looking over her shoulder uncomfortably.
When he saw her reluctance to meet his eye, he said, "Aw, c'mon, I'm just bein' friendly. I was the guy you heard before, yellin' that you have a million-dollar walk. Now you remember me?"
Although the damsel escaped to the el platform this time, it struck me that this young man understood an important dynamic of advertising: There's lots of creeps trying to win you over. So in the end, you often go with the creep you've heard from the most.
Which is why incumbent politicians have such a huge advantage in elections.
Good point, Ron.