So I've been writing endless copy for months to promote the E2E Communication Awards, of which I am program chairman and which you should enter immediately if you value any one of the following: the future of the American workforce, the discipline of employee communication or your job.
For online flyers, web site copy, e-blasts, and several other promotional vehicles, I thought I had used every marketing phrase I could think* of to describe the uniqueness of the awards program, the urgency of entering (deadline, May 22!), the eminence of its judges and the ease of entering the program.
Then it came time to promote the program today, via Facebook and Twitter, and those media's demands for brevity and wit and bite and edge led the following slogan to pop into my head:
"For employee communicators only … but so easy to enter, a PR person could do it!"
* Short of my favorite bit of copy, a local radio spot that describes its offer as "The biggest no-brainer in the history of the universe!"