In the free weekly newsletter for executive communications people that you should subscribe to immediately, I posed the same question that I posed here a little while back: How do you convince "policy guys"—and "numbers guys" and "science guys" and "strategy guys" that they have to be communication guys too.
Dow speechwriter Fletcher Dean replied that "it's tough to convince the quants"—has this guy been up against it for awhile, or what?—but said he's found half the battle is remembering ourselves of the value of our work.
On Dean's office wall is a quote by legendary ad man Bill Bernbach:
"The truth isn't the truth until people believe you, and they can't believe you if they don’t know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting and you won't be interesting unless you say things imaginatively, originally, freshly."
Any questions?
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