As corporate speeches go, Pfizer CEO Jeff Kindler's talk on Monday at the Economic Club of Chicago was a barn burner.
He used the urgency of the economic crisis to issue a call for national healthcare reform and make an admission that drug companies have little credibility on the subject:
"A belief that our prices are too high, that we run misleading advertising, and that we care more about playing golf with doctors than about helping them understand our medicines—all of this has earned our industry a reputation near the bottom of all American institutions."
Kindler went on to lay out how Pfizer plans to regain credibility—and how a reformed pharmaceutical industry can contribute to healthcare reform.
Have a look, communicators. Then go out and do likewise!