Hey David – how bout instead we do a publication detailing just how completely f’d up we are as a company and a society? That’ll work even better, right? I mean, who needs factual information about what’s going right with a company?
So they can’t ever put out just ONE good-news piece containing information that is true? Tell us why that is automatically “blowing smoke”. I will grant you that if it’s the ONLY thing they put out then we should all be coughing.
David, thanks for sending me an email to let me know that you posted this.
“What’s Good @ VW?” was a standalone publication to update employees regarding the performance of Volkswagen A.G., Volkswagen Group of America, Inc., and VW Credit, Inc. (VWGoA’s captive finance subsidiary). It also reconfirmed the automaker’s commitment to the U.S. market.
Good news isn’t always newsworthy, but we did the right thing by providing this document to our employees. It gives them facts to share with customers, neighbors and family members–many of whom lump us with deeply troubled global automakers like GM.
As the following article states, VW finished 2008 strongly (compared to the industry as a whole). The current year will be tough–duh!–but our employees have a better understanding of what has been done to improve our sales, and what differentiates us from the competition. http://www.marketwatch.com/news/story/Volkswagen-profit-up-15-2008/story.aspx?guid=%7B8D086B8A-72B8-48C2-9533-B87AA11A9E09%7D
One final comment: Although we expect new-vehicle sales to decrease this year, we are seeing increased sales of our Certified Pre-Owned vehicles. So people are cutting back on spending, but still choosing our products.
Tom
Yes, David, “What’s Good @ VW” was a one-time, standalone document–not an ongoing publication.
It addressed the immediate need to communicate facts to employees regarding the company’s performance and commitment to the U.S. market–in one piece that can be shared with customers, family and neighbors.
Thanks.
Tom
Hey David – how bout instead we do a publication detailing just how completely f’d up we are as a company and a society? That’ll work even better, right? I mean, who needs factual information about what’s going right with a company?
Heck, I feel good after watching that! I’d run right out and apply at Volkswagen, if I weren’t in thrall to the Gecko.
So they can’t ever put out just ONE good-news piece containing information that is true? Tell us why that is automatically “blowing smoke”. I will grant you that if it’s the ONLY thing they put out then we should all be coughing.
Tim, et al:
That’s what they say it is: just good news.
That’s what’s dumb.
David, thanks for sending me an email to let me know that you posted this.
“What’s Good @ VW?” was a standalone publication to update employees regarding the performance of Volkswagen A.G., Volkswagen Group of America, Inc., and VW Credit, Inc. (VWGoA’s captive finance subsidiary). It also reconfirmed the automaker’s commitment to the U.S. market.
Good news isn’t always newsworthy, but we did the right thing by providing this document to our employees. It gives them facts to share with customers, neighbors and family members–many of whom lump us with deeply troubled global automakers like GM.
As the following article states, VW finished 2008 strongly (compared to the industry as a whole). The current year will be tough–duh!–but our employees have a better understanding of what has been done to improve our sales, and what differentiates us from the competition.
http://www.marketwatch.com/news/story/Volkswagen-profit-up-15-2008/story.aspx?guid=%7B8D086B8A-72B8-48C2-9533-B87AA11A9E09%7D
One final comment: Although we expect new-vehicle sales to decrease this year, we are seeing increased sales of our Certified Pre-Owned vehicles. So people are cutting back on spending, but still choosing our products.
Tom
Tom, I misunderstood “What’s Good@VW” to be an ongoing periodical. Are you saying it was one-time only?
Yes, David, “What’s Good @ VW” was a one-time, standalone document–not an ongoing publication.
It addressed the immediate need to communicate facts to employees regarding the company’s performance and commitment to the U.S. market–in one piece that can be shared with customers, family and neighbors.
Thanks.
Tom