The other day a colleague wanted to impress someone by sharing a compliment I had paid. But the person she wanted to impress had never heard of me, so my colleague referred to me as an "employee communication guru.”
I was embarrassed, until I remembered: This is how all gurus get made. I've made some gurus myself in this way, simply by calling them gurus in order to get other people to listen to what they have to say. (In some cases, getting them to pay to listen, at conferences.)
It’s the same reason that “connections” are so important in business—and always will be, Facebook and LinkedIn notwithstanding.
Using a “connection” smacks of cronyism, but a "connection" is usually just an answer to the question,
If he’s so good, why haven’t I ever heard of him?
Well, Chief, someone who you know has heard of him. (And actually, he’s considered something of a guru.)
Well, by all means, send him right in!