I get invited to speak on speechwriting every year in Denmark, where everybody's trying to learn how to write speeches. Why? Because, according to my perennial hosts, President Clinton and Prime Minister Blair showed the Danish government ministers how powerful communication can be, and now the government ministers all want speechwriters!
President Obama, whatever he achieves in office, has already shown that words are power—and he's got four more years to keep showing it, internationally and at home.
This can only be a good thing for professional communicators, whose pleasure in work waxes and wanes on their leaders' weighing of risk versus reward in clear, bold, imaginative communication.
Obama shows (and shows): Words work, and better words work better.