Vancouver communication consultant and Writing Boots regular Ron Shewchuk interviews Petro Canada communicator Kevin Heinrichs, who edits the oil company's brand new employee magazine, inDepth.
Click on the PDF and see if you don't get a funny feeling in your loins.
"We wanted a tone with the text and layout that would appeal to younger
readers, but not so edgy that it's inaccessible to older readers," Heinrichs tells Shewchuk. "We
treat our magazine as though it is a newsstand magazine that just
happens to cover one company. The same editing discipline and attention
to layout detail apply."
This is pornography for employee communicators.