Writing Boots

On communication, professional and otherwise.

New awards program judges video communications on strategic substance, not style

07.21.2010 by David Murray // Leave a Comment

Today is the call for entries in the Strategic Video Awards, where we recognize videos that serve a strategic purpose. 
SVA_web_banner

It's the first video awards program strictly for professional communicators, as opposed to professional videographers, producers of commercials or other techno-slicksters. 

As I explain on the website (I'm program chairman):

No matter what the entry category, the only questions our judges ask are: Is it absorbing? Is it persuasive? And most importantly: Did it work?

So whether you make videos for public relations, employee communication, marketing or customer service, you need to enter the awards program that rewards not the style of your videos, but the substance of your video communication.

The entry deadline is Oct. 15.

Let's see your best stuff.

Categories // Uncategorized Tags // corporate videos, Strategic Video Awards

First the “Stockholm Accords,” now this?

07.20.2010 by David Murray // 5 Comments

Did you get this bulletin?

"Peritus is proud to announce our new expanded website!"

There's more.

"With enhanced visual images and streamlined navigation, we've made it easier for you to get the info you need."

If you're like me, I know what you're thinking about this shocking development. Even though you have no idea what a Peritus is or what kind of info you could possibly need from it, you want to know only one thing, How can I help?!

And you're in luck.

"Find us on Facebook and Twitter and tell us what you think!"

Go! There's no time to lose!

Categories // Uncategorized

The reason your clients and colleagues have been so respectful and deferrential lately

07.20.2010 by David Murray // 9 Comments

Digging out last week after my vacation, I came across a big news item I'd missed; a communicator posted it on Facebook. Sorry for the late notice.

A worldwide group of communicators finalized "The Stockholm Accord" June 15, a call to action to improve our reputations.

Boy. Nothing'll ever be the same.

Categories // Uncategorized Tags // "Stockholm, Accord, communicators, PR for PR, reputations

  • « Previous Page
  • 1
  • …
  • 1216
  • 1217
  • 1218
  • 1219
  • 1220
  • …
  • 1446
  • Next Page »

Now Available for Pre-Order

Pre-Order Now

SIGN UP TO RECEIVE BLOG UPDATES

About

David Murray writes on communication issues.
Read More

 

Categories

  • Baby Boots
  • Communication Philosophy
  • Efforts to Understand
  • Happy Men, and Other Eccentrics
  • Human Politicians
  • Mister Boring
  • Murray Cycle Diaries
  • Old Boots
  • Rambling, At Home and Abroad
  • Sports Stories
  • The Quotable Murr
  • Typewriter Truths
  • Uncategorized
  • Weird Scenes Inside the Archives

Archives

Copyright © 2025 ยท Log in

  • Preorder An Effort to Understand
  • Sign Up for Blog Updates
  • About David Murray