From the blog of a “content expert”
"No matter what your industry is, people love to peek behind the curtain and see how the sausage is made. (How is that for a mashed up mix of two overly used cliche phrases?)"
It's real good, nitwit.
What kind of lazy tool writes a crap phrase and, instead of rewriting it, satisfies himself to tell the reader he knows it's crap? Perhaps we've identified the difference between a "content expert," and a writer.*
* Which brings to mind a mean remark my writer dad once made about a family member, who wrote a column in a local newspaper. "Son," he told me, "there's a difference between a writer and a typist."
This is what corporate confidence sounds like!
"At times, it seems that half of any big company is desperately grabbing for publicity," says Chicago Sun-Times columnist Neil Steinberg, "while the other half, with equal fervor, frantically tries to keep itself under wraps."