Writing Boots

On communication, professional and otherwise.

Am I the only person who thought that Chrysler ad was laughable?

02.07.2012 by David Murray // 7 Comments

And I was born in Detroit … to two parents who wrote advertising for car companies, back in "the first half," when America was winning the game handily thanks to a great offensive line called manufacturing.

The ad, universally described as "powerful," was reportedly written by three copywriters, one of whom is a poet. And now the "politics" of the ad are being debated.

Come on, everybody: This was nothing other than a transparent attempt to strum the heart strings of the sorts of John Boehner types who weep every time they hear the national anthem. The aim: To manipulate those people, who are more likely to buy American cars on patriotic "principle," into transferring their nostalgic love for America—and for Clint Eastwood, who has become his own Saturday Night Live-quality caricature of himself—to Chrysler and its brands. (RAM. DODGE. JEEP. CHRYSLER.)

In short, the ad is an appeal by the professionally cynical—I know! We'll get Clint Eastwood!—to the mindlessly sentimental—or, not to be holier-than-thou, to the mindlessly sentimental part of each of us.

If you found this ad powerful, you're powerless over your own emotions.

Categories // Uncategorized Tags // Chrysler, Clint Eastwood

Rich and poor—conversation, not war

02.06.2012 by David Murray // Leave a Comment

Do you realize that because of the national election that's been taking place for the last two years, we're actually talking about some really important things that we rarely talk about?

Like rich people—or "the wealthy," as the wealthy say—and poor people, who are so poor they can't afford their own euphemsim.

I don't think I heard Candidate Obama utter the word "poor" throughout the 2008 campaign, just as the term was mostly avoided by Bush and Clinton and Bush and Reagan before him. (Notwithstanding Reagan's unbelievably rancid coining of the term "welfare queen.") The poorest people those guys ever referred to were the middle class, which I always think of as People Who Worry About Money Constantly, and For Good Reason, But Who Own a Lawnmower.

The status and size of the middle class is one fair measure of how well a country's doing. But the extremes matter too. You can't declare a climate mild upon hearing the average high temperature is 50 degrees—not until you make sure it's not 120 one day and minus-20 the next.

So how do you have national elections without talking about the nation's rich, and how rich they are, and its poor, and how poor they are?

That's not class warfare. Just class conversation. And one that's long overdue.

So thanks, Occupy and thanks, Mitt.

This is going to be interesting.

Categories // Uncategorized Tags // Mitt Romney, Occupy Movement, poverty, rich and poor

Friday Happy Hour Video: My favorite joke

02.03.2012 by David Murray // 2 Comments

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