Writing Boots

On communication, professional and otherwise.

I passed the accreditation test on mushrooms!

07.21.2009 by David Murray // 9 Comments

In the comments section of the previous post I mentioned that many accredited pros rave about the ABC exam. Then, a case in point came over the transom, via a LinkedIn notice of a post on the IABC Café website. Communication consultant Mark Schumann, ABC, remembers his accreditation exam in a recollection that's actually more typical than not in its wide-eyed, far-out-man mysticism on the subject.

I excerpt:

I stayed out too late.

The night before I took the accreditation exam—at the US District 6 conference many years ago—I intended to go back to my room and study. …

But I was at an IABC conference and, well, I stayed out too late.

So, the next morning, as I walked the hallway outside the exam room, I kicked myself for not preparing. And then I remembered something a seasoned ABC had told me, that, 'when you take the exam, all the study won’t make a difference, you either know it or you don’t.' And so, with those words in mind, I walked in, sat down, pulled my chair up to the manual typewriter I would use (yes, manual) and thoroughly enjoyed the next few hours of expressing every passion and thought and idea and conviction I have about this profession we work in. ….

I stayed out too late another evening, a few months later, when I learned I passed. …

Well, David Wells once said he pitched a no-hitter while drunk and Dock Ellis threw a perfect game on acid.

A call to sober takers of the IABC exam. I know you can't reveal its specific contents—have they changed since Schumann hammered his soul into his Underwood?—but is it really as cosmically stimulating as all this?

If so: I'll take it!

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PRSA respectfully attacked, fiercely defended

07.20.2009 by David Murray // 12 Comments

Forgive me if you've already seen this kerfuffle, which took place on Kent State PR professor Bill Sledzik's blog while I was gone, but it's worth a look for anybody interested in the Public Relations Society of America, or in how to defend a communication association.

PRSA PR VP Arthur Yann communicates for keeps.

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Body’s back, head’s still buzzing

07.20.2009 by David Murray // 16 Comments

Hello again, Boots readers. I've missed you.

I'm planning to start a serial account of the motorcycle trip as soon as I stop sleeping 10 hours a night and waking up tired.

Here's a journal entry from Digby, Nova Scotia, July 9—two weeks and 3,000 winding back-road miles after I'd left in the middle of a deafening Michael Jackson drumbeat—says, "News still full of Michael Jackson. Don't waste your life in front of TV. Nothing ever happens."

What have I missed since I've been gone, from the world of communications?

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