Writing Boots

On communication, professional and otherwise.

Where have you gone, Laurie Meyer?

03.05.2009 by David Murray // Leave a Comment

Twain said, "I am not an American. I am the American."

Well, the communication manager retired last Friday.

Laurie Meyer worked in communications at Walgreens for three decades, and finally retired as vice president.

Editor, mom, politician, friend-to-everybody from the CEOs to the mailroom Joes.

Her colleagues asked me to contribute to a tribute, an I wrote that Laurie:

… has always been as close as I’ve ever known to a model of perfection in a field, communication management, that defies perfection. But who is a better model than Laurie of demanding but loving and protective mentorship to her direct reports, of confident and sincere and empathetic relationship-building with senior executives, of emotional engagement in the work and in the fortunes of the institution balanced with intellectual independence. These traits in Laurie—always scarce and and getting more so every decade in this business—caused Walgreens’ corporate communications to be better expressed, more cleanly delivered, more courageous and candid and flat-out more interesting than anything Walgreens’ competitors ever produced, over a span of three decades. She will be missed at Walgreens, she will be missed by Walgreens. I hope she uses her retirement to continue to become an even stronger voice in the communication profession. It needs her.*

Laurie, may your retirement be happy—and productive.

* Laurie's first effort as mentor-to-the profession will be a March 19 audio conference titled, "How to Become a Much Better Communication Manager in 60 Minutes." It's hosted by the editors, of which I am one, of the wonderful, free publication ContentWise.

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Wal-Mart media relations, this is David, how may I help you?

03.04.2009 by David Murray // 10 Comments

These days even steel-balled, risk-loving entrepreneurs like The Murr find ourselves thinking about a sepia-toned notion called "job security."

A Chicago Force player the other day mentioned she's a prison guard, and my first reaction was: "Damn, girl, you're set for life!"

Looking at a Google News page for Wal-Mart this morning, I had the same perverse thought about Wal-Mart's media relations director; these are some of the headlines he or she had to deal with in the last week:

• Man Angry At Wal-Mart Snaps
• Child Attacked in Wal-Mart
• Police: Wal-Mart Shooting Suspect Kills Self
• Wal-Mart Employee Burns Himself to Death Because He 'Couldn't Take It Anymore’
• Wal-Mart Customer in Mass. Finds Teeth in Wallet

"Ah, Dave, you've got a call on line three."

"Is this about the angry guy who snapped, or the fed-up guy who burned himself to death?"

"Um, actually, it's about the customer who found teeth in the wallet."

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Bobby Jindal: ‘I’m a policy guy’

03.03.2009 by David Murray // Leave a Comment

Bobby "The Bedwetter" Jindal told the Associated Press he ain't gonna hire no speaking coach, ain't gonna hire no speechwriter.

"Look, I get that people thought I
could have spoken better. I get that. That's fine … What's important
to me is the content. I'm a policy guy. You guys know that. I've always
been a policy guy, always will be a policy guy. The ideas are
important. The substance is important."

How many of us have felt this contempt for communication technique as somehow being anathema to intellect. Usually we get this from engineers, IT goons and finance types, and usually in the corporate sphere.

But to hear the substance vs. communication style bit from a politician—and in the age of Obama, mind you—this proves this is one stubborn prejudice.

Has anyone out there managed to convince a "policy guy"—or a science guy or a strategy guy or a numbers guy—that it's okay and even advisable to be a communication guy at the same time?

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