This one's for my late ad man dad man, Tom Murray. He knew Leo Burnett a little bit, and found the man unpleasant but the ideas right. On the 75th anniversary of Burnett's firm, I watch Burnett's retirement speech and have about the same reaction.
Adding to the communication lexicon with the greatest of ees
Employee communication giantess Terry McKenzie asked, "Do you know who does an amazing job in communicating with ees via smart phones? V. interested in phone apps for use by ees only."
Asked to confirm that "ees" is short for "employees," Tmac did so.
You read it at Writing Boots first.
“Employee satisfaction research,” in Dutch
The word is, medewerkerstevredenheidsonderzoek.
Every day's a school day when you read Writing Boots.
(Thanks for this info to expat communication pal Don Lariviere.)